Add to del.icio.us     Digg this

Apr. 24, 2009

Mobile marketing and advertising research firm AdMob says that ad requests from wireless devices running the Android and iPhone operating systems outpaced other platforms last month, despite a relatively limited number of those devices now in this new market.

The news come from AdMob's March 2009 Mobile Metrics Report.

Last month, about 53.2 percent of Android and iPhone requests came from mobile apps. In the first five months following the launch of the Android Market in the U.S., Android requests increased an average of 47.1 percent per month.

In the first five months following the launch of the Apple App Store in the United States, requests from the iPhone increased an average of 88 percent per month. The numbers are a lot higher than what most industry observers had expected.

AdMob found the iPhone generated about 8 times more U.S. requests than Android in March, which is also higher than what some analysts had expected.

Number comparisons are based on requests for AdMob ads on the mobile Internet and in applications from the G1 and Apple's iPhone.

AdMob also says the HTC Dream (a G1 handset) generated 72 million requests, giving it a two percent share of the overall U.S. market in March.

The G1 was the tenth overall device and the No. 4 smartphone after the iPhone, BlackBerry Curve and BlackBerry Pearl, AdMob said.

The Android open-source operating system now has about a six percent of the U.S. smartphone market and is tied with Palm as the fourth-largest OS, according to AdMob’s data.

On April 16, mobile ad network Millennial Media unveiled its SMART monthly tracker designed to give advertisers more information about overall reach and engagement.

Add to del.icio.us     Digg this

    This article was featured on Business 5.0 and on Tech Blog.

Source: AdMob.