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Apr. 30, 2009

Sprint Wireless has launched a series of customized online ads advertising its Now Network.

The ads feature interactive pages tailored to the specific audiences of various sites such as Yahoo, AOL, ESPN, WSJ.com, People.com, C-NET News and YouTube.

Sprint's new ad campaign also includes customized placements on MySpace, Pandora, Gawker, FoxNews.com and Reuters.com. The ads feature banners containing feeds of readership-tailored data from the Sprint Now Network site.

There's even a Twitter word search that lets users create their own flock of "Twitter birds", Now e-cards that self-destruct after one second (!) and tiny construction workers chirping on their Nextel Direct Connect phones with a counter showing how many people are using those phones at the moment.

You have to hand it to Sprint-- they want the business...

Through many online ad placements, Web surfers will be encouraged to engage with Sprint advertisements that provide real-time information through animated banners and a few videos.

YouTube’s home page for instance will feature a user-generated clock where people can film themselves for four to eight seconds while holding up a pre-assigned number, serving as a digit on the Now Clock.

There's no question with all of this that Sprint is ramping up for its release of the much-anticipated smartphone, the Palm Pre.

Sprint has obtained an exclusivity deal with Palm to sell the new wireless device.

In the next few weeks, it will be interesting to watch Sprint's new ads and how they can generate sales and new subscribers for the wireless operator.

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    This article was featured on Business 5.0 and on Tech Blog.

Source: Sprint Wireless.