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Dec. 15, 2009

The bloody rivalry between Verizon Wireless and AT&T has now expanded to the court rooms and on TV ads in the past few months.

According to market research firm YouGov, the wave of both positive and negative publicity has actually helped Verizon's brand awareness with young adults, since it now surpasses that of AT&T.

Now some are wondering if the whole thing was even long planned by Verizon right at the outset...

At any rate, and whatever you might make of this, a Nov. 2 poll conducted by the company's Brand-Index found that about 37.1 percent of young adults aged 18 to 34 had heard something about the Verizon Wireless brand.

That same poll found that over 40.7 percent had heard about AT&T as well.

As of last Monday, Verizon hit the high mark of 62 percent, surpassing AT&T's 54.5 percent.

The two wireless carriers have been engaged in a public feud that began with Verizon's "There's a Map for That" ads, which led to an unsuccessful lawsuit by AT&T.

The rivalry has since spilled over into an increasing variety of negative ads slamming each other's network coverage and MIDs (mobile Internet devices) offerings.

YouGov's Brand-Index is a daily consumer perception research service of brands. It interviews about 5,000 people each weekday from a representative U.S. population sample.

Respondents are drawn from an online panel of more than 1.5 million individuals.

The overall margin of error is +/- 2 percent, 19 times out of 20.

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Source: Verizon Wireless.