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Feb. 8, 2007

Verizon Wireless has reportedly improved its V Cast and Web 2.0 content delivery, launching new offerings targeted at different demographics.

In fact, for its health-conscious subscribers, Verizon is now featuring programming from LIME, which is a brand that touts itself as being dedicated to healthier, greener lifestyles.

Overall, the new video channel will be called LIME Healthy Living and will host segments from author Deepak Chopra, known as the Yoga Instructor to the Stars, as well as other health-minded personalities.

The channel’s flagship programming features talent and segments from LIME’s health and wellness series, “Mind, Body and Soul.”

For the religious-minded, Verizon Wireless is unleashing The Mobile Word, a faith-based channel with Christian content producer Unity in Values.

The carrier describes The Mobile Word as dedicated to the religious needs of America’s youth, serving up cool faith-based video content that resonates with the youth market.

The Mobile Word will also include age-targeted music, extreme sports and entertainment material from the nation’s largest churches.

Verizon Wireless also announced a collaboration with TV Guide Mobile Entertainment that brings V Cast program listings to TV-Guide.com and offers V Cast viewers access to TV Guide’s news and entertainment channel.

Verizon Wireless said its V Cast customers will be able to view TV Guide programming in the TV-To-Go section.

The TV Guide Channel and TV Guide SPOT have committed to creating more than 30 new mobile episodes per week focused on popular TV shows and celebrities.

Verizon Wireless is also taking aim at its teenage-girl subscribers, announcing a deal with Hearst Magazines to offer content from Seventeen magazine on the carrier’s Web 2.0-enabled phones.

Seventeen Mobile offers the latest information on health, fashion and beauty reports, horoscopes, daily tips and daily traumas, one of Seventeen’s branded and most well-read sections.

Seventeen joins Hearst’s Cosmo GIRL as the leading teen information sites on Verizon Wireless’ Mobile Web 2.0 service.

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Source: Wireless Week