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Jan. 30, 2007

AdMob reveals that mobile Web users are drawn to mobile communities and that they have downloaded Web sites where they have served about 1 billion mobile Web advertisements since July 2006.

The U.S. and South Africa represented the top two countries in terms of mobile Web traffic, with 90 million and 66 million page views per month, respectively.

Overall, India, the U.K. and Romania rounded out the top five.

The top manufacturers’ devices being used to surf the mobile Web were, not surprisingly, Nokia, Motorola, Sony-Ericsson, Samsung and LG.

What was surprising was the margin by which Nokia overshadowed Motorola. Three times as many users were surfing the Web on a Nokia device compared to a Motorola device.

The most interesting data to come from AdMob is the growth potential.

Omar Hamoui, founder and CEO of AdMob said “the encouraging data point for the mobile Web is not just the number of ads being served, but the pace at which things are growing.”

Hamoui added “in our first six months, we only served about 30 million ads, and over the following six months, we served 1 billion more.”

“The mobile advertising industry really needs more transparency,” continued Hamoui, “as well as accurate and actionable data."

"For the first time, we really feel that we have sufficient scale to develop some insight on the usage of the mobile Web."

"Also, we’re determined to invest more time sharing this knowledge to help spur the growth of the industry as a whole,” said Hamoui.

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Source: Wireless Week