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January 10, 2012
Today at CES 2012, Huawei has unveiled two new high-end Android smartphones, including one that it claims is the world's
slimmest phone.
The Huawei Ascend P1-S and the Ascend P1, runs Android's version 4.0 OS, dubbed Ice Cream Sandwich.
Both devices are powered by a dual-core Texas Instruments OMAP 4460 Cortex-A9 processor running at 1.5 GHz, joined by an SGX
540 graphics engine.
Both mobile handsets have a 4.3-inch, 960-by-540 Super OLED qHD display protected by Corning's hardened Gorilla Glass (just
like the iPhone), and the PS 1 manages to stuff that display into a body that's just 6.48 mm wide. At that width, the metal-frame
bezel on the right and left of the display is exceptionally thin.
Both smartphones provide a broad range of UMTS/GSM 3G and HSPA+ 4G connectivity capabilites, and Huawei chairman Richard
Yu promised his audience at the phone's rollout at the Consumer Electronics Show that his company's 20 years-plus experience
in mobile infrastructure gives them a leg up in providing quick, clear connections. "We know the network," Yu noted, modestly.
Yu also claimed that the new handsets' 1670 mAh and 1800 mAh batteries will provide about a 30 percent increase in battery
life over competing smartphones, and that their OMAP processors make the devices the fastest in their class.
The devices are also equipped with Dolby Mobile 3.0 Plus 5.1 surround sound. "Now you can take your home theater music
system away with you, a fantastic user experience," Yu boasted.
Also notable is the software provided along with the phones' 8-megapixel, 1080p HD video–capable, rear-facing camera
(a 1.3 megapixel front-facing camera supports video calls). Among other features, the software also offers face-distortion
fun similar to Apple's Photo Booth, panoramic image-stitching, in-camera image editing, low-light enhancement, and improved
close-up images.
One feature of the camera and its accompanying software that we found especially intriguing is the ability to automatically
take five shots of a group of people and have the phone's face-recognition technology choose which image includes the best shot
of each subject in the five-photo group and combine them into a single image.
Other specs include a 4 GB ROM (read only memory) and a 1 GB RAM (expandable to 8 GB with a microSD card), Bluetooth 3.0
HS, 802.11b/g/n Wi-Fi, HDMI, dual-microphone noise reduction, PDF and PowerPoint editing, dual LEDs for its rear-facing
camera, and the near-ubiquitous compass, accelerometer, and gyroscope. The new devices come in black, white, or cherry red.
Yu didn't announce any wireless carrier partners as of yet, but he did say that the Ascend P1 and P1-S would be available
in April. Although carrier-subsidy deals have yet to be made, he estimated that the phones would likely be priced at around
$400.
Both phones will be available in China, Europe, Asia-Pacific, North America, Australia, and the Middle East at launch.
It seems that Huawei is jumping into the high-end smartphone market with both feet, and landing in a quite attractive
location. The phones are solid, sleek and sexy. It will be interesting to see how Apple responds to this in the next couple
of weeks...
In other mobile industry news
Apple expects to sell no less than $10 billion worth of iPads and about $9 to $10 billion of Macs to business and
enterprise customers this year, according to Forrester’s latest Global Tech Market Outlook.
Those are 68 percent and 55 percent increases, respectively, over last year's numbers, and this is blowing away even the
most optimistic sales forecast set forth no less than just three months ago. And in 2013, spending on iPads and Macs could hit $17 billion and $13 billion respectively. Slowly but surely, Apple is
making inroads into the enterprise IT segment, a sector traditionally dominated by Microsoft and IBM.
And, as Forrester notes, that is somewhat totally unexpected. “The biggest disruptive force in the computer equipment
market right now is Apple,” the research firm says in its report. “This is a surprise, because Apple has not and does not
directly address the corporate market, while turning a wide variety of consumer technology markets upside-down."
"But its rapid growth in the corporate market has been the big surprise of 2011, and it will be even more of a factor in
2012,” continued Forrester.
As Forrester explains, “The Apple assault on the corporate market has so far taken place without much formal Apple support,
and probably without Apple itself understanding its full extent and the near-term impact this will have on its sales. That’s
simply because corporate adoption of Apple products has been largely non-existant so far, but this is rapidly changing.”
But here's the question on everyone's mind-- if Apple isn't aggressively pushing its hardware into the enterprise market,
how is it getting there? Well, employees of Fortune 500 companies and also of smaller businesses are buying iPhones and
iPads, and sometimes even MacBooks, as well, and most of the time with their own money.
And their employers are increasingly supporting them on the back end as well. Sometimes, employers are even subsidizing them
for their use. This is the “consumerization of IT” we’re hearing so much about these days, and clearly it’s working very much
in Apple’s favor.
In other mobile news
You can expect no less than about 80 new mobile devices featuring wireless charging that will be demonstrated over the
next few days at CES 2012, and Motorola is expected to push the technology to the top. The presentations will take place at the annual Consumer Electronics Show in Las Vegas, and most of the products will be
the usual battery replacements and cases which are still necessary to wirelessly enable the mobile devices.
Motorola's endorsement could be critical for the Qi charging standard, but it suffers greatly from not being embedded
in devices until chargers are widespread, which won't happen until devices support it sometime later this year.
In a pre-CES interview last week, the Wireless Power Consortium said that it would be demonstrating a tablet with the
technology built in, which would be launched later this year. But given all the noise made around wireless charging, it seems
likely that it will come from from Motorola.
The real issue with wireless charging is that it solves a problem which really doesn't exist. Electric toothbrushes make
effective use of wireless connections, for the sake of water impermeability. But elsewhere, the universal adoption of microUSB
has made keeping things topped up a great deal easier.
Very few people will go to the effort of buying, and fitting, a special case just to avoid pushing a plug home, but if
the technology were built in by default then more people would buy charging plates which would, in turn, encourage greater
embedding of the technology.
The Wireless Power Consortium is probably right that this CES will be important for the future of wireless charging,
but which direction that future goes is still far from certain, even with Motorola's support. Google acquired Motorola Mobitity in August of last year for $12.5 billion.
In other mobile news
On any given day, 3G networks are struggling hard to support the rapidly increasing demands of smartphone users as their
new devices require more and more data from the internet, says a report by market research firm Arieso.
4G and LTE networks make better use of wireless spectrum and are a lot more efficient, but that's not the case with
older, third generation systems.
What's more, iPhone 4S users use twice as much data as iPhone 4 users, and three times as much as iPhone 3G users. Arieso,
measured the overall data consumption of 1.1 million mobile internet customers in Europe, the U.S. and Africa over a 24-hour
period in November and found disparities in internet consumption according to the devices used.
And the Apple iPhone 3G was taken as the benchmark. Users of the HTC Nexus One, the HTC Desire and Samsung Galaxy phones
downloaded more data than users of Nokia phones or BlackBerry mobile handsets.
HTC owners seemed to be the biggest data uploads: HTC Desire S users typically shifted out 3.23 times as much data as
iPhone 3G users.
Increased ease of use, more data intensive background apps and efforts to stick more content in the cloud have pushed
data consumption right up. And faster phones with more functions chomp through more megabytes.
Michael Flanagan, CTO of Arieso, said that the biggest single factor pushing the rise was likely to be the move towards
device synchronisation and sharing content between devices.
Looking at the iPhone 4S, there are a finite number of differences between it and the iPhone 4, so we can look at it and
assess the impact of the new features.
Additionally, it seems that the cloud-based features of the iPhone 4S can make a small difference. For example, when the
iPhone syncs content with Mac computers, it appears to use a bit less bandwidth as a bonus to the user.
The Ariesco report also noted that on the day it created the survey, it measured an average of about one percent of extreme
users that were responsible for about 50 percent of all mobile data downloads.
Considering that the results included dongle users, it's likely that these will be torrent downloaders on laptops with
no-limit internet SIM cards watching 2-hour movies.
In other mobile news
Wireless Industry News could not confirm this as of this morning, but there are some reports today that Apple could be
opening new store-within-a-store locations in a few Target locations later in 2012, enabling it to expand its retail reach
into smaller metro areas in the U.S. where the cost to open a flagship Apple store would be too high and impractical.
According to a source familiar with Apple's plans, the company could begin operating Apple-branded areas within 20 to 25
larger Target stores in smaller cities which can't support a standalone Apple Store.
The initial opening would be a small start, given that Target, the second-largest discount retail chain in the U.S.,
already operates 1752 stores in the country.
So far, Apple has opened no less than 359 of its own corporate retail stores across the globe, 245 of which are in the
United States.
Apple currently also operates a "store within a store" at over 600 Best Buy locations, some of which feature staffing
by Apple Solution Consultants. Best Buy has over 1,000 total stores in the U.S.
Apple once had similar arrangements with Sears, Circuit City, Computer City and Office Max but were terminated ten years
ago when the company focused its efforts on CompUSA and its own new retail stores. CompUSA has since gone out of business,
and Best Buy was brought back as a "store within a store" retail partner in 2005.
In October 2002, Apple began selling its iPod at all Target stores. Tim Cook, then Apple's executive vice president of
Worldwide Sales and Operations, said in a statement at the time "We’re thrilled that Target will significantly expand the
availability of Apple’s award-winning iPod to even more customers."
He then added "Apple has placed an operable iPod on display in each of Target’s 1,148 stores, so every Target customer
can use and listen to an iPod before they buy."
Target then became the first retailer outside of Apple and Best Buy to begin selling the iPad in October of 2010.
A month later, it announced that it would begin selling Apple's iPhone 3 GS and the iPhone 4 in just over half of its
stores, about 850 locations equipped with Target Mobile sales centers.
Target has since adorned its electronics sections with official Apple signage. With the move to opening full Apple mini-stores
in new Target locations, the retailer could move beyond iOS devices to sell Apple's full product range, including Macs and
AirPort wireless routers.
If this is true, it can only be good news for Apple. The maker of Mac computers, the iPod, iPhone and iPad will report
its numbers on January 24, and most wireless industry analyst expect that Apple will surpass its sales numbers and profit
projections set forth late in 2011.
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Source: Huawei.
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