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January 25, 2012
Apple just had a blowout first quarter and the company posted its results yesterday.
If purchases of the Amazon Kindle Fire tablet took a small bite into iPad sales during the busy holiday season, Apple CEO Tim Cook sure didn't see it, and said
that the Kindle Fire barely made a small dent in iPad sales.
"I looked at the numbers, particularly in the U.S. and on a weekly basis, after Amazon launched its Kindle Fire tablet,
and in my view there wasn't an obvious effect on the iPad sales numbers," Cook told analysts and reporters during an earnings
call after Apple announced its impressive first-quarter financial results yesterday.
When one analyst asked him if he had heard the speculation that some customers had looked at the $199 Fire, found it
wanting, then moved up the cost ladder to the $499-to-$829 iPad, Cook said that, yes, he had heard that theory, but he
discounted it.
"Whether that's happening on a very, very large basis, I don't know," he said. "Again, my own view is – looking at our
data in the U.S., there was no obvious change."
But if Apple's iPad didn't tempt prospective purchasers away from lower-priced tablets, it did have an effect on the sales
of another of Apple's offerings-- the Mac computer. And some wireless industry analysts had already expected that.
"To a certain degree, there was a bit of cannibalization of the Mac by the iPad," Cook admitted, although with 5.2 million
Macs sold during the quarter, representing a 26 percent increase over the year-ago quarter, that effect was hardly fatal to
Apple's Mac OS X units.
Cook then added that Apple still believes that if anyone is suffering from the iPad's success, it's PC manufacturers.
"And there's many more of them to cannibalize," he said, "and so we love that trend. We think it's great for Apple."
To be sure, the iPad is making more and more inroads into traditionally strong Mac markets. For instance, in K-12 education
circles, Cook said that Apple sold twice as many iPads as Mac computers, although he didn't provide any time frame.
"But generally speaking, education adopts new technologies fairly slowly, so that's somewhat surprising," Cook was quick to
point out.
Overall, Cook characterized as "remarkable" the sale of over 55 million iPads since the "magical and revolutionary"
tablet shipped in early April 2010.
And iPad sales will continue to grow and accelerate, Cook said. "I clearly believe, and many others in the company believe,
that there will come a day when the tablet market, in units, will be larger than the personal computer market," citing IDC's
recent research that reveiled tablet sales have already exceeded desktop-PC sales in the United States.
And just to be clear, when Cook talks about a tablet, he means the iPad, and not "limited-function tablets or e-readers"
that he relegated into a different category altogether. "There's clearly customers that will buy those," he said, "and I
think they'll sell a fair number of units, but I don't think that people who want an iPad will settle for a limited-function
device."
And as for competition from full-function tablets such as the Motolola Xoom or the Samsung Galaxy Tab, Cook was sanguine.
"You know, 2011 was supposed to be the year of the tablet," he said. "I think most people would agree that it was the year
of the iPad-– for the second year in a row. End of the story."
But when he was asked if the tablet market was simply a "two-horse race" between the iPad and Android-based devices,
Cook did admit that not all important players had joined that race yet, and that time will tell what will happen over the
next few quarters.
"There's a horse in Redmond that always suits up, and always runs, and will keep running. But no matter how many horses
there will eventually be in that race, we just want to stay ahead and be the lead one," added Cook.
In other Apple news
Apple published its results yesterday, and it has seen its revenues grow at 73 percent and its earnings more than doubled.
Soon after Apple CEO Steve Jobs died, its fourth quarter results that so disappointed investors
in October were inlikely.
Apple is now a $400 billion company, and is about to replace Exxon-Mobil as the most valuable company in the world. Yesterday's
results also revealed another important item-- the shellacking that a team of independent analysts suffered in October at
the hands of Wall Street analysts with some of the worst track records in the business.
And even if the most bullish wireless industry analysts were surprised by the strength of Apple's first quarter 2012
results, at least this time they were closer in their earnings and sales estimates.
Nevertheless, Apple is now an American icon, and it has millions of fans all over the globe. And these are not just stock
investors, but real customers that use the iPod Touch, the iPhone, the iPad tablet, the iBook and Mac computers. And they
love their sleek and user-friendly Apple devices.
After the close of the markets yesterday, and as soon as the numbers started trickling in, Apple shares soared to a record
of $457.20 a share in after-market trading, as the company blew way past the most optimistic sales expectations and profit
results for its first quarter.
Apple posted record quarterly revenue of $46.33 billion and quarterly net profits of $13.06 billion, or $13.87 per share.
The numbers, which compare to year-ago revenue of $26.74 billion and net quarterly profit of $6 billion, were driven largely
by strong iPhone and iPad sales.
Apple sold no less than 37.04 million iPhones in the quarter, representing a 128 percent unit growth over the year-ago
quarter. Apple's new CEO Tim Cook said that the company placed a bold bet when it figured expectations for first quarter
iPhone sales and still managed to come up short on inventory, with a backlog of orders for the device still pending.
"I think if you'd have known what we were thinking when we came up with those numbers, you'd have been suprised as well,"
Cook said during an earnings conference broadcast on the company's website.
Total iPads sold reached 15.43 million during the quarter, a 111 percent unit increase over the year-ago quarter. Peter
Oppenheimer, Apple's chief financial officer, said that the tablet market will continue to grow, representing a "huge opportunity"
for Apple.
"2011 was supposed to be the year of the tablet, and I think most people will agree it was the year of the iPad,"
Oppenheimer said.
Across the board, Apple's gross margin was 44.7 percent compared to 38.5 percent in the year-ago quarter, while international
sales accounted for about 58 percent of the quarter’s revenue.
Cook said that Japan and the United States were especially strong markets for the quarter, but added that given the late
introduction of the iPhone 4S in China and the corresponding sales of that device, the company expects to be China to be a
strong market going forward.
"China is an extremely important market for us," Cook said, "and we continue to look at how to grow it further." It also
said that there are other rapidly growing countries as well such as Brazil, India, and to a lesser extent, Russia.
Apple's average cash flow also increased by $17 billion for the quarter, which places the company's total cash position at
a staggering $97.5 billion. Neither Cook nor Oppenheimer would say what the company plans to do with all that cash, beyond
saying that Apple is "actively discussing" various uses for its cash, suggesting that there could potentially be one or two
acquisitions in the works.
In other mobile news
After many months that company shareholders wanted to kick out the two co-CEOs at Research In Motion (RIM), Jim Balsillie
and Mike Lazaridis have finally agreed to step down from the company, but many wireless industry analysts are still wondering
if that will even make a small dent in the company's day-to-day operations, given the dismal short-term outlook the company
faces.
As things stand now, Lazaridis still hangs on, at least for now, as vice-chairmain and gets control of a new Innovation
Committee within the company, while Balsillie has to accept a lower board position. This time, the new and *single* CEO is
former COO Thorsten Heins, as he takes over the helm of the struggling company.
RIM sales are now down significantly, and shareholders are calling for many changes, but while the company has a new leader,
the thoughts inside it look very similar to those it just replaced, and anyone expecting a change of direction will be sadly
disappointed, some say.
That may be simply because Heins was chosen by those he succeeded, but speaking to reporters late yesterday, Heins
repeatedly emphasised the decisions made by those he was replacing, to the point where one might wonder why they were being
replaced in the first place.
Some say it was just a minor cosmetic modification to the company's board and not much change will be made in the day-to-day
management of the company, since Balsillie and Lazaridis will still probably call all the shots, just like before.
Heins called his predecessors "visionaries" who "pioneered the smartphone industry" and "took a bold step" in buying QNX
Software last year which (it turns out) was "the right path to go down". There were "bumps on the road", but "we are strong
today because of what we've been though".
Plans for the future are limited to "continuing to develop customer-focused products" and "make sure employees have the
tools available to help them succeed," he told reporters.
However, there was much more along those lines, like some innuendo comments delivered in scripted monotone. When asked
directly what he was going to do to turn the company around, Heins claimed that the company didn't need *any* turning around,
only greater "market communications" and even that was just for the U.S.
The only point on which Heins was adamant, and showed any trace of emotion, was scotching any talk of divesting itself of
certain parts of the business and/or breaking up RIM into two or more entities. He was "prepared to entertain" licensing
BlackBerry 10, but given that it's not even out yet it's difficult to imagine who would be interested in taking a licence.
Overall, the Canadian company has beheaded its board to show shareholders that it can change, only it hasn't changed and
is still betting everything on BlackBerry 10, the new platform based on QNX, which will arrive on the PlayBook supposedly
sometime in February.
So, the face at the top might be different, but the company remains unchanged as far as most of the people Wireless
Industry News has contacted yesterday and today. It will be interesting to see if and when any positive changes will be made
at RIM and if they can rapidly turn around the beleaguered company from Waterloo, Ontario.
Time is running out fast for RIM and the company's shareholders are very impatient and demand changes now, not next year.
And that, we can certainly understand. So the question is, will Heins understand it?
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Source: Apple Corp.
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