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Jul. 5, 2009
Since July 2008 when Apple launched the iPhone, sales have grown 80 percent in the last 12 months in Japan alone.
Marketing surveys now list the iPhone as the best selling smartphone in Japan and the current trend appears to
be gaining momentum.
A recent survey conducted by market research company BCN listed the top ten bestselling smartphones in Japan.
Heading the list at No. 1 was Apple's 8 Gb iPhone. Second in line was its 16 GB model.
Overall, Apple has sold over one million iPhones since July 2008 through Softbank, its exclusive Japanese wireless
carrier. This is certainly no small feat.
Number 3 in the BCN marketing survey is the NTT DoCoMo Aquos SH-04A handset, designed by Sharp.
RIM's (Research in Motion) BlackBerry Bold came in at No. 6. Rounding out the top 10 list were four
smartphones made by HTC, all running on Google's Android operating system.
The survey was conducted before the launch of the iPhone 3G S, which arrived in Japan Friday two weeks ago.
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This article was featured on Business 5.0 and on
Tech Blog.
Source: BCN Mobile Market Research.