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Jul. 16, 2009

Late yesterday, the MMA (Mobile Marketing Association) announced the creation of a new membership program designed for the affiliate marketer operating in the mobile space.

The MMA Affiliate Member program was created to benefit the affiliate marketers that follow the Consumer Best Practices.

The new marketing program simultaneously address the increasing instances of poor user experience that result from misleading advertising practices in premium short-code programs.

By becoming an MMA Affiliate Member, companies agree to follow MMA guidelines outlined in the U.S. Consumer Best Practices and Global Code of Conduct.

Participating companies in turn receive industry recognition that they are both educated in and agree to abide by industry self-regulation guidelines published and maintained by the MMA.

“The Affiliate Members program is the latest example of how the MMA identifies and proactively addresses issues that affect both consumers and the mobile channel opportunity,” said MMA President and CEO Mike Wehrs.

“This new program is a win-win because it means more individuals will follow MMA guidelines and best practices, benefiting the ecosystem, while consumers will be better protected from misleading advertising while interacting with their mobile device,” added Wehrs.

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Source: Marketing Trends.