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Jun. 11, 2007

AT&T announced on Friday that its wireless customers now can have direct access to traffic information and rerouting services through TeleNav Traffic.

AT&T's new offering is initially placed on the BlackBerry 8800, BlackBerry Pearl, BlackBerry 8700c and the new BlackBerry Curve.

TeleNav Traffic alerts users through voice and on-screen prompts to traffic slowdowns and incidents along their programmed travel route.

With one click, customers can choose an alternative route or can remain on the original course.

TeleNav Traffic calculates and provides an ongoing estimated time of arrival based on the customer's current route and the latest traffic information.

Subscribers also can view traffic information on a map and see details of surrounding traffic situations.

Laura Johnson, senior director of Wireless Enterprise Solutions for AT&T, said in a statement "overall, traffic delays are one of the most fundamental and significant inhibitors to the productivity of mobile workers today."

She added "our new TeleNav Traffic offering will help companies by allowing employees in the field to get to clients faster and therefore potentially handle more calls each day, all of which will result in a higher level of customer service."

AT&T's new TeleNav Traffic service is a feature of the latest version of TeleNav GPS Navigator, other features include enhanced business listings, real-time navigation to addresses inside evites, appointment calendars and contact lists.

AT&T also added a fuel finder which finds the lowest gas prices in a users area.

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Source: Wireless Week