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Jun. 18, 2007

Last week, Sony Ericsson released a range of new handsets from its high-end Walkman branded W-960 to its most affordable 3G phone yet, the K530.

Starting with the latest in the Walkman line, the W960 includes 8 megs of internal memory, a PC-to-phone transfer and a conventional keypad as well as a 2.6-inch touch screen.

The new handset supports both Wi-Fi and 3-G connectivity options. The new W960 also comes with a 3.2-megapixel camera.

The second flashiest handset released yesterday, also in the Walkman line, is the W910.

Its user interface incorporates the latest in haptic technology—flicking the handset to the right advances the track, to the left reverses the action and shaking the handset switches the player to shuffle mode.

These sensory-oriented controls also apply to mobile gaming.

Both phones incorporate TrackID music recognition software that will find out the name of the artist, track and album from a clip you record.

This service also has been improved, allowing users to now receive detailed information about the song, the background of the artists and the album. Users also can text an artist's name or lyrics to search for more info.

On the less flashy end, the company released the K530, Sony Ericsson's most affordable 3G handset.

The K530 comes with a 2-megapixel camera with x2.5 digital zoom; it supports push e-mail services, can access RSS feeds and with an optional accessory, it becomes a GPS-enabled navigation device.

The latest in cameraphone technology is the K850. That handset comes with a 5-megapixel camera with auto focus and Xenon flash.

It also comes with advanced photo applications such as BestPic, Photo fix and PictBridge. A new mode selector lets you switch between camera, video and picture viewing modes.

Sony Ericsson also released two mass-market clamshell phones, the Z320 and the Z250. Both should be available in between September and October of 2007.

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Source: Wireless Week