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June 2, 2008

Sybase 365, a subsidiary of Sybase, announces that Bell Direct, Australia’s newest stockbroker, has chosen the company to power its new mobile share trading platform.

Sybase's new service enables stockbrokers to trade shares by simply sending an SMS text message.

With its operator-grade global network, Sybase 365 acts as the gateway between Bell Direct’s trading platform and investors’ mobile phones, resulting in superior security for Bell Direct’s clients.

Lee Muco, COO at Bell Direct says “Sybase 365 was our first choice as we wanted the most reliable partner to make our mobile trading program a success right from the beginning.”

“We expect to see a healthy adoption rate for our mobile service, due to the popularity of text messaging in Australia,” added Muco.

Investors submit their order by SMS and receive a confirmation on return. To identify themselves, they enter a PIN number before trading their shares. The text-based order becomes a registered trading process in the corporate order management system.

Bell Direct's service is free, with customers paying only for a standard SMS, currently 55 Australian cents.

Jo Rich, regional director, Sybase 365 Australia said “globally, the financial services industry is increasingly recognizing the value of mobile services for customer interaction and loyalty.”

He added “the relationship with Bell Direct is another milestone for Sybase 365 as a preferred global provider of enterprise-class mobile services for financial institutions, directory assistance services, airlines, call centers and more.”

Sybase is a partner for some of the world’s largest banks, providing integrated services to more than 200 of the world’s leading financial institutions.

Sybase 365™ operator-grade network reaches more than 700 mobile operators around the world and 2.4 billion mobile subscribers, and wants to continue expanding its services portfolio to banks and other financial institutions.

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Source: Sybase Inc.