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Mar. 10, 2008
Late on Friday, Apple unveiled a new roadmap for the iPhone, including plans to make the device more
enterprise-friendly.
Apple also wants to offer the handset to third-party application developers in an effort to make the
unit more conducive to further development.
However, the company was also quick to point out that its new iPhone SDK (software development kit) isn't
a path to total application freedom.
To that end, Apple will oversee any applications designed for the handset, and the only way users will be
able to download new apps will be through iTunes.
Wireless software developers can set whatever price they like for their creations and Apple will take a
30 percent fee. However, Apple said free applications will be distributed at no charge.
Apple’s CEO Steve Jobs said the company’s monitoring of the applications could become more liberal as
time progresses, but for now tight control means better security and reliability.
Overall, a beta version of the SDK was available on Friday, and a full version will be available in
about three months.
As an added bonus, venture capital firm Kleiner Perkins Caufield and Byers has created a $100 million
iFund to support new companies developing next-generation wireless applications.
Additionally, Jobs announced more iPhone features that make the handset enterprise-compatible, including
more links to the popular corporate eMail and organizational tool Microsoft Exchange Server.
The iPhone’s gaming potential was displayed with a demonstration from Electronic Arts of a game the
company developed for the handset.
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Source: Apple.
This article was featured on Business 5.0.
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