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Mar. 10, 2009

Today, the parent company of Cricket Communications, Leap Wireless announces that it is launching its Cricket unlimited wireless services in the greater Philadelphia area.

Cricket’s coverage area expands from Philadelphia and the surrounding suburbs, across South Jersey to Atlantic City and down to Wilmington in northern Delaware.

The Cricket footprint, which covers about 4,500 square miles and nearly 6.3 million covered points-of-presence, brings Cricket’s total national covered POPs to about 83.8 million in total.

Leap says the move to Philadelphia will bring 1,450 jobs to the area, including about 1,200 new positions created through its dealer network. Cricket will open twenty new retail store locations in the Delaware Valley, with 12 stores in Philadelphia and the remainder spreading out across the surrounding suburbs, South Jersey and Wilmington.

In addition, Cricket service plans are available at 65 Cricket exclusive wireless dealers and 300 other dealer locations.

Cricket rate plans include unlimited use in all Cricket markets across the U.S., including Pittsburgh and Chicago, as well as Premium Extended Coverage, which allows unlimited use in a broader area stretching from New York and Boston to California and from Wisconsin to Texas.

On average, the new rate plans range from $30 to $60 per month and include unlimited minutes 24-7, U.S. long distance, text messaging, text to Mexico, mobile Internet, directory assistance service and nationwide roaming.

The unlimited no-contract plans from Cricket are equal with other services like Boost Mobile and MetroPCS, which offer very similar plans at almost the same price.

In January, Texas-based MetroPCS launched its no-contract unlimited plan in the greater New York City and Boston areas.

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Source: Frost & Sullivan.