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Mar. 18, 2009

HipCricket says that it is expanding to Mexico, and begins with a strategic partnership that has brought the first mobile marketing solutions to that country's wireless operators and broadcast stations.

HipCricket is teaming up with some Mexican investors and a few local executives in the media sector.

HipCricket de Mexico will produce measurable, ROI-driven programs for entities seeking to reach Mexican consumers. There are about 78 million mobile subscribers in Mexico, according to statistics provided by mobile operators.

According to the latest attitude and usage study from the Mobile Marketing Association (MMA), some Mexicans regularly send text messages and are open to receive offers and information from brands and other groups.

About 70 percent of Mexicans are either highly or moderately interested in mobile marketing.

The study also revealed that 67 percent of Mexicans use text messaging on a daily or weekly basis and 30 percent are likely to opt in on mobile marketing campaigns.

Internationally, HipCricket intends to expand into other Latin American countries. Mobile penetration in South America is about six times the computer and Internet penetration, according to the MMA.

Lopez Negrete who is serving as HipCricket de Mexico CEO says “the timing is right given the Mexican consumer’s mobile phone interests and habits.”

In September of last year, global analyst firm Frost & Sullivan said HipCricket “has taken an early lead in the U.S. mobile marketing space.”

Frost & Sullivan named HipCricket the winner of the 2008 Wireless Market Penetration Leadership Award.

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    This article was featured on Business 5.0 and on Tech Blog.

Source: Frost & Sullivan.