Nov. 11, 2006

Pogo said it launched a free file-sharing application for mobile phones that allows users to share ringtones, music, games, videos and other content.

The company is targeting the youth market with its offering.

Additional features include the ability to send text messages for 1 cent per message.

The software can be downloaded to any GPRS phone that supports Java and WAP technology.

"We have signed up 1,000 users in the three weeks since the launch of Pogo,” said Jaysen du Plessis, managing director of the company.

“We are seeing significant usage of the application. Some 6,800 items, mostly music or games, have already been downloaded.

Music downloads are the most popular content requests.”

Source: RCR News