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Nov. 29, 2007

Wireless carriers Telefonica and Vodafone said they have signed a deal with mobile advertising firm Amobee Media Systems.

The two wireless companies say they have made strategic minority investments in Amobee.

Started two years ago, Amobee's mobile advertising solutions support digital ad delivery to all mobile content and communication types.

This includes WAP and mobile Web browsers, mobile games, mobile video and mobile text messaging.

Telefonica said it selected Amobee after it tried a large number of other competing mobile advertising platforms.

Russ Shaw, director of innovation at Telefonica said "we have chosen to invest in Amobee because we have concluded that it offers the best solution to ad-fund our growing number of mobile data services."

Shaw added "we also believe that Amobee's carrier-centric model will generate the highest quality mobile advertising inventory, thus ensuring that mobile marketers are given a broad choice of advertising solutions."

Amobee also announced investments made by Sequoia Capital, Accel Partners and Globespan.

Financial terms of the deals weren't disclosed to the media.

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Source: Wireless Week