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Nov. 4, 2009

Wireless and mobile marketers can now use mobile phones and MIDs (mobile Internet devices) as a personal marketing channel.

Almost permanently switched on, MIDs and cell phones are usually physically with the consumer.

Some marketing experts say this makes a great opportunity for marketing agencies to access clients immediately, encouraging an instant decision,?explained Howard Wilcox, Senior Analyst at Juniper Research.

So called "smart posters" with embedded NFC tags will bring to life static billboards, creating immediate interaction between potential customers and their prospective purchases.

By simply passing their mobile phone close to a tag, wireless users can take away a coupon or product information that can result in some last minute purchase decisions.

Further findings from the Mobile Coupons and Smart Posters report include:

Available today, Juniper's new research survey contains comprehensive six year forecasting for all the key market parameters including users, redemption rates, values and incremental ARPU for all mobile coupons, NFC coupons and NFC smart posters.

The Mobile Coupons and Smart Posters whitepaper and further details of the study, Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014 can be freely downloaded from the Juniper website.

The report looks in depth at the key developments within the mobile coupons market over the past twelve months and a number of key interviews with leading mobile coupon vendors and coupon scheme operators.

Mobile marketing agencies are also presented as an added bonus.

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Source: Juniper Research.