Add to del.icio.us     Digg this

Oct. 24, 2008

According to a study commissioned by Sprint Nextel, and as many analysts had already expected, today it is parents who learn from their kids, as text messaging activity in the 50-year-old to 64-year-old group is now over 21 percent, up from 12.9 percent less than two years ago.

Of those messages, about 74 percent are to the senders’ children.

Sprint says people younger than 28 are four times more likely to respond within a few minutes to a text than to voicemail.

Sprint's research reveals that, of those who use text messaging daily, a dominant 84.9 percent of people aged 18 to 24 send at least one to two messages per day, while about 40.8 percent of people aged 55 to 64 do the same.

Kim Dixon, senior v.p. of retail at Sprint says "in addition to the increasing number of older adults using text messaging, we found that one in ten adults over 30 years old don’t text simply because they aren’t sure how to."

“It's pretty clear to me that the increasing rate of text messaging adoption in recent years is fueled by our kids altering how we stay in touch with them," Dixon said.

Sprint's survey included 2,010 people that were interviewed by phone between Oct. 1 and Oct. 8.

Add to del.icio.us     Digg this

    This article was featured on Business 5.0 and on Tech Blog.

Source: Sprint-Nextel.