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Oct. 22, 2009

1Cast is unveiling a new version of its Web platform and extending its overall reach with Boxee.

Accessible from a simple Web browser or through mobile applications on the iPhone and Google's Android, 1Cast partners with content providers like Fox, NBC, Bloomberg and others to extend their video reach.

What it does is it aggregates video news programming from the broadcasters throughout the day and delivers the content through personalized newscasts or by having users check news of the day online or through an iPhone or Android app.

The company also is targeting the living room through its new partnership with Boxee.

1Cast president Anthony Bontrager explains his company's real focus is not so much around content aggregation but rather content personalization, allowing users to get every angle on the content they want to follow and watch it anywhere.

And consumers can get even more exposed to other news sources. For instance, a viewer of Keith Olbermann on MSNBC is unlikely to be going over to Fox, but if they receive video on a topic of interest whose source is Fox, they might be more likely to check it out.

A company funded by Craig McCaw's Eagle River Holdings.

1Cast is based in Kirkland, Washington.

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Source: 1Cast.