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Droid anticipation building rapidly

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Oct. 27, 2009

Rumors are coming in fast that Verizon's new Droid smartphone might be available as early as Nov. 29.

Visitors to the DroidDoes.com site saw a series of foreign-looking symbols in a count-down timer type fashion.

Verizon's TV ads refer to an unknown November date, which is what has been widely expected on the Internet.

In its advertising, Verizon touts the Droid as the best smartphone yet, seemingly admitting that previous attempts didn't meet Verizon's minimum standards. Verizon hasn't had a real strong contender in the smartphone category to answer the iPhone.

Now the anticipation is mounting fast. Tomorrow, RIM (Research In Motion) is launching its BlackBerry Storm2. The first Storm touch-screen device from RIM was a big disappointment, although the upcoming Storm 2 is expected to solve a lot of software and other problems.

The Droid "white noise" in commercials and online is giving Droid maker Motorola a much-needed boost. Visitors online who sign up for more information receive an e-mail saying: "You don't need a smartphone, you need a supergenius in your pocket. A phone that listens better than the person on the other end of the call."

There's actually a reference to the 10,000+ apps in the Android Marketplace: "Apps of every shape and size." The ad doesn't mention the 85,000 or so apps in Apple's popular App Store, though...

Historically, neither Verizon nor handset maker Motorola have specified a price or date for commercial availability.

The Droid site also touts the apps, the network, multitasking, hi-res, 5 megapixels, tunes, directions, speech recognition, video and the Android 2.0 OS among the features.

Verizon of late has focused on "there's a map for that" and the "iDon't" themes when it comes to Apple's iconic iPhone, available only with AT&T in the U.S.

So far, the Droid marketing appears the most aggressive from Verizon Wireless in answer to the iPhone.

Now people are anxious and are anticipating the arrival of the Droid.

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This article was featured on the Business 5.0 portal. Click here to visit the site.     This article was featured on Business 5.0 and on Tech Blog.

Source: Verizon Wireless.




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