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Oct. 28, 2009

Late yesterday, Nokia has confirmed it is releasing its first mobile handset based on China's domestic 3G wireless standard, the TD-SCDMA.

Nokia also plans to launch more handsets for the TD-SCDMA standard in the coming months. The new handset is called the Nokia 6788.

The Symbian-based wireless handset was designed in partnership with China Mobile, the world's largest mobile phone operator, and is expected to become available by the end of 2009.

"Nokia sees the TD-SCDMA standard as being central to the successful evolution of 3G in China, and is fully committed to this 3G standard," said Nokia CEO Olli-Pekka Kallasvuo in a statement. "With a wide range of integrated China Mobile applications, the Nokia 6788 marks a new level of collaboration with China Mobile and offers enriched experiences to China's 3G users."

Lu Xiangdong, v.p. of China Mobile, said the wireless carrier was "excited" about the launch of the new Nokia 6788.

"With extensive experience in the Chinese market, Nokia will provide Chinese consumers with TD-SCDMA solutions that are perfectly catered to their needs," Xiangdong said in a statement. "Such cooperation between the world's largest operator and the world's leading mobile phone manufacturer will provide an important boost to the development of TD-SCDMA in China."

The Nokia 6788 incorporates traditional Chinese design elements and features a 5-megapixel camera and 2.8 inch QVGA display.

China is one of Nokia's top 4 markets, comprising about 18.4 percent of the handset manufacturer's global unit volumes. The Chinese market is extremely attractive to Nokia as it struggles to maintain its substantial share of the global market, which currently hovers around 38.1 percent.

Recently, Nokia has struggled to compete in smartphone-intensive markets like North America, where according to the company, its market share has slipped to a mere 3.1 percent.

In contrast to the North American market, smartphone competition is more limited in China, where devices like Apple's iPhone aren't available for now.

The iPhone is set to debut at China Unicom on Oct. 30.

It will be interesting to see if other market participants follow in Nokia's footsteps. China is the largest and the fastest growing wireless market in the world, and has been for the past three years.

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Source: Mozilla.

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