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Sep. 18, 2007

Nokia says it wants to acquire Enpocket, a mobile advertising agency based in Boston, MA.

Enpocket's technology allows for mobile advertising campaign management and delivery across several formats, including SMS, MMS and mobile Internet advertising.

Nokia didn't disclose the financial details of the deal.

However, it did say that it wants to move into the mobile advertising market, which is expected to become increasingly lucrative in the coming years, as mobile companies develop Internet services for their users.

Enpocket CEO Mike Baker said "overall, effective interactive advertising on mobile devices can create tremendous value for the mobile industry, while at the same time help bring new Internet services to people around the world."

Tero Ojanperä, chief technology officer for Nokia added "We've already announced our intention to be a leading company in consumer Internet services, and we strongly believe that mobile advertising will be an important element in monetizing those services for our customers and partners."

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Source: Wireless Week