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T-Mobile has a different kind of pricing for Apple's new iPhone 6

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September 11, 2014

If you can't afford the rather expensive off-contract price for Apple's new iPhone 6, T-Mobile is aiming to make it easier for you to pay it off.

To be sure, when users choose one of T-Mobile's Simple Choice plans, they can get the 16 GB iPhone 6 for $0 down and 24 equal monthly payments of $27.08.

The 16GB iPhone 6 Plus also has $0 down and can be paid off in 24 equal monthly payments of $31.24. The total cost is equivalent to an off-contract phone, which is $650 for the iPhone 6 and $750 for the iPhone 6 Plus.

Like other wireless carriers, T-Mobile will begin selling the iPhone 6 and 6 Plus on September 19 and will be offering the smartphones for preorder online beginning tomorrow morning.

T-Mobile has been promoting itself as the first U.S. carrier to support the use of Wi-Fi calling with the new iPhones.

The wireless provider hosted an event on Wednesday dubbed "Uncarrier 7.0," where it announced a program called "Wi-Fi Un-leashed" to let more customers make calls and exchange text messages over a Wi-Fi network.

Apple unveiled both the iPhone 6 and 6 Plus on Tuesday. The iPhone 6 is equipped with a 4.7-inch Retina display, while the larger iPhone 6 Plus has a 5.5-inch Retina display.

In addition to being slimmer and lighter, both models also include an improved camera, graphics, and battery life.

"Apple has done it again, and this fall is going to be one of the biggest upgrade cycles this industry has ever seen," T-Mobile CEO John Legere said in a statement. "At T-Mobile, we're all about helping you get your hands on the latest mobile devices."

In other mobile news

Travis Kalanick, the CEO of controversial taxi ride-sharing service Uber, said it's not the company's fault that everyone has an issue with his company.

Kalanick says the service is just misunderstood by most people. "When users start to perceive you as the big guy, you're not allowed to be scrappy fierce," he said at the TechCrunch Disrupt conference in San Francisco today.

What Kalanick describes as "scrappy" is the company's history of aggressive expansion tactics. The on-demand car service, which lets users order a car through a smartphone app, is constantly the enter of a lot of controversy, but it's most recent claim to fame is public mud-slinging with its archrival competitor Lyft.

The two companies repeatedly accused each other of purposely clogging up their networks by ordering and canceling thousands of rides.

Additionally, Uber has admitted to having overly aggressive driver recruiting tactics in the past.

To be clear, Uber has long been a thorn in the side of the taxi industry. Launching with a black car service in 2010, Uber expanded to offering many types of on-demand services, including taxis and UberX, its peer-to-peer service that rivals Lyft.

Often criticized for extreme price gouging, in some cases charging hundreds of dollars for a single ride, Uber has still managed to grow swiftly, reaching 200 cities worldwide in August.

Kalanick added he's receiving a lot of bad press tis year because people simply don't understand where he comes from.

Kalanick started his first company, a networking software company in 2001, and didn't make a salary for four years.

"I don't want to say destitute, but you don't have anything going on, you don't have a lot of money," he said.

That isn't an issue for Uber. The company recently raised an additional $350 million in funding, giving it an incredible valuation of $3.5 billion.

Kalanick tried to stay away from the idea that Uber is "the man," with a lot of money. Instead, he returned to a familiar message-- his David and Goliath story with the taxi industry playing the giant.

The company, which recently hired former White House strategist David Plouffe to spearhead its political agenda, is gearing up for a larger fight with legislators over car-sharing service regulations.

In the United States, there are several markets still dominated by the taxi industry. Now Uber wants to get into it at any cost, and has said so repeatedly in the past few months.

"The true nature of this business is that it's so disruptive, so insanely disruptive that we've got a lot of incumbents and a lot of people to sway from the other side," he said.

In other mobile news

Microsoft this morning has announced its new flagship Nokia phone, the Lumia 830, as well as updates to the company's latest mobile operating system.

The Lumia 830 comes with a rear-facing 10-megapixel PureView camera, a 5-inch ClearBlack IPS-LCD and a 1.2 GHz quad-core Qualcomm Snapdragon 400 processor.

The phone also features a 2200 mAh removable battery and 16 GB of internal storage.

Microsoft is also throwing in up to 15 GB of free storage on OneDrive. The Lumia 830, which is very close to the Lumia Icon that sells for $499 off contract at Verizon Wireless, will come in green, orange, grey and white.

The new Lumia 830 will ship for $430 off contract. Microsoft also took the wraps off its latest update to its Windows 8.1 OS, which is now dubbed Denim.

The new software expands the company's Cortana virtual assistant to more markets. It also includes updates that will allow users to store their tiles in folders, and a new security feature for when the phone is connected to public WiFi hotspots, a constant and ever-growing threat to user security and peace of mind.

According to IDC's most recent numbers, Microsoft shipped 7.4 million Windows phones in the second quarter, accounting for about 2.5 percent of the global smartphone market.

That was down from 8.2 million in the same quarter last year, when Windows accounted for 3.4 percent of the global smartphone market.

In other mobile news

Open WebOS, the open-source mobile operating system of the former Hewlett-Packard and current LG platform, is rebranding itself.

OpenWebOS is now called LuneOS, the team behind the platform announced today. The full name was previously "WebOS Ports Open webOS" -- something that the group behind the mobile operating system said, "wasn't very catchy, and for the most part, very confusing."

OpenWebOS was an offshoot of WebOS, the mobile operating system initially developed by Palm and transferred to HP when that company acquired Palm in 2011.

Although both HP and Palm attempted to get WebOS off the ground, both companies failed, and HP eventually open-sourced the operating system.

It was at that point that the team behind Open WebOS got to work on developing an alternative mobile operating system.

It was also after that that LG acquired the rights to WebOS. The company is currently exploring its usage in television sets and other consumer electronics devices.

With LuneOS comes some improvements to the platform. The first release is being called "Affogato" and its stability has been improved for use on smartphones and tablets.

The group behind LuneOS says that while its platform can work on the Google Nexus 4 and HP TouchPad, as well as the Galaxy Nexus and 2012 Nexus 7, its goal is to make it easy to port to other devices as well.

"Overall, our main focus is not to add new devices as they appear on the market but instead to provide a stable, easy to use and easy to port software base," the group said.

It's also worth noting that LuneOS isn't designed to take on iOS and Android. Indeed, the backers say that they're "not trying to reach feature comparison with Android or iOS."

Looking ahead, the team behind LuneOS is hoping to improve the project and bring more people into the fold. The group said that it's "small" and working on "a large project."

"We have a lot of parts on the service side in place but the app user's interfaces need a lot of work from creative people," the group wrote in an announcement on Monday.

"If you like webOS, know how to develop on the web and enjoy working with an enthusiastic team on a new community built mobile operating system, don't hesitate to contact us through the available communication channels."

In other mobile news

ZTE and Boost Mobile said they have introduced their newest prepaid handset, known as the Warp Sync.

The unusually-named mobile device features a competitive price and is available for $179.99 prepaid, and sports mid-level specifications.

It features a 5-inch display with a 1,280 by 720-pixel resolution and Gorilla Glass 2 screen. The new smartphone also runs Android 4.4.2 (code named KitKat) and comes with signature software features from Boost Mobile.

One such app is Mobile ID, which enables users to download pre-packaged apps and wallpapers onto their device.

Powering the phone is a 1.2 GHz quad-core Snapdragon processor and a 2,300 mAh battery. For all your shutterbug needs, the Warp Sync has an 8-megapixel rear-facing camera and a 1.6-megapixel shooter in the front.

Additional features include expandable memory up to 64 GB, 2 GB of RAM, and 8 GB of internal storage.

Compared to its predecessor the Warp 4G, the Warp Sync has made notable gains. Specifically, it has a larger display, a more powerful processor, and a higher-capacity battery.

And at just $180, it's gotten cheaper as well compared to the Warp 4G's $199 launch price.

In other mobile news

The wireless industry is getting extremely competitive in the United States, and now Sprint is making sure it stays that way. If anything, Sprint wants to undercut just about anybody when it comes to unlimited data plans.

Proof in point-- the wireless carrier announced a new unlimited data plan for smartphone users that costs just $60 a month.

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It's part of Sprint's new CEO Marcelo Claure's effort to reverse the fortunes of the ailing company.

Competitor T-Mobile offers an unlimited data plan for $80 a month, while industry leaders Verizon and AT&T don't offer unlimited plans at all. But there's a chance that that could change soon, and we'll probably find out soon.

"People know Sprint for unlimited," Claure said in a statement. "We have long been the leader in offering mobile subscribers unlimited data and that leadership continues today."

However, the new plan isn't available with discounted phones, and current Sprint customers can't switch to the $60 per month rate until they're eligible for an upgrade.

Sprint also said that it just finished overhauling its family pricing earlier this week. Under its newly revised plans, a family with four phone lines would pay $160 per month to share 20 GB of data.

Four lines with the same amount of data are advertised online by Sprint and AT&T at $310 per month. At T-Mobile, the plan would cost $180.

Sprint has also followed T-Mobile's lead in offering to reimburse customers for the costs of switching from other wireless carriers, and waiving the requirement that customers sign a long-term service contract.

Sprint brought in Claure earlier this month to lead its turnaround effort after reportedly abandoning plans to merge with Sprint because of the difficulty in getting the deal approved by antitrust regulators.

That merger would have created a combined entity with a subscriber count to rival that of Sprint and AT&T.

Claure, who formerly headed wireless equipment and service company Brightstar, pledged following his hiring to make Sprint more aggressive in the marketplace, and he's wasted little time in following through.

But Sprint faces a very difficult road ahead, however. Though its speeds are improving, it still has by far the slowest 4G network of its rivals, and user complaints are still coming in.

It was rated the worst cell phone service in the U.S. by Consumer Reports in 2013, and also came up in fourth in a new ranking this week from market research firm RootMetrics.

On top of all that, Sprint also continues to hemorrhage money and lose customers. T-Mobile took another jab at Sprint earlier this week with a new promotion, offering free upgrades to unlimited data plans for existing T-Mobile customers who sign up their friends.

T-Mobile CEO John Legere mocked Sprint's plan on Twitter. "If your friend is on Train S going 2 MPH and you are on Train T going 2000 MPH, tell your friend to f'in transfer!" Legere wrote.

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Source: T-Mobile USA.

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